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Internal and external landscapes

Designing a new revolutionary type of museum – with feeling

Internal and external landscapes

Designing a new type of museum – with feeling

Internal and external landscapes

Designing a new type of museum – with feeling

Internal and external landscapes

Designing a new type of museum – with feeling

Internal and external landscapes

Designing a revolutionary new type of museum – with feeling

Challenge

How can we make the everyday life of humans from around 10.000 years ago so relevant to people today, that it will become an international attraction?
We helped ØHAVSMUSEET in Faaborg understand how to connect modern life with ancient history and landscapes in a visitor experience that guests will find neither boring nor confusing. This approach led to a fundamental rethinking of the museum`s concept and shifted the focus from exhibitions about the past to how each visitor is psychologically affected by nature, landscapes, and culture. The new concept should, furthermore, support a public effort to transform the southern part of Funen away from many of the same challenges that occupy rural areas of Europe and into a new economy more focused around service, experiences, culture, and tourism.

The museum will be among the first in the world to connect psychology and nature

The open approach
provided us with a series of relevant
insights

The open approach
provided us
with a series
of relevant insights

The museum will be among the first in the world to connect psychology and nature

Method

Will & Agency supported the existing ØHAVSMUSEET in the transformation process by uncovering a series of insights into how people experience and consume culture and nature through anthropological studies of both users and non-users. The insights into how people approach cultural experiences combined with an understanding of how people use nature for very personal reasons helped us to develop the concept and design principles for the coming museum. The museum will be among the first in the world to bring nature indoor and offer visitors the opportunity to measure how different elements of nature create different reactions in the human psychology. The ambition is to introduce a whole new form of how to communicate and explain the connections between nature and culture. 

Implementation

A temporary version of the new museum experience will be available to the public through a series of temporary exhibitions that will help us to refine the actual experiences and improve the interactions with visitors – and help us prepare for the coming competition to design a new museum building on the harbourfront in Faaborg. The new museum with the full experience is expected to open to the public around 2023.

Experience more and follow the project here. 

For more information, you are welcome to contact Niels Alberg

For more information, you are welcome to contact
Niels Alberg

For more information, you are welcome to contact
Niels Alberg

Reach out
Reach out
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