A new approach to understanding and affecting human behaviour through data and deep insights. Superpowered and human-driven.
We improve decision making by providing a data fueled overview of markets and opinions - and deep insights into motivations, behaviour, and opportunities.
Latest news and cases
Exploring the reading culture of children and young people
We gathered valuable insights from 170 children and young people across Denmark to assist the Ministry of Culture and Bogpanelet in understanding the reading habits and interests of the younger generation.
Introducing kidnographers to improve relevance among young people
Rethinking segmentation of younger people and improving relevance in relation to creative development, media and relations.
Creating Denmark's new Museum of Inner and Outer Landscapes
Turning the everyday life of humans from 10.000 years ago into an international museum attraction and a local powerhouse.
Merging mobility data, anthropology, and AI to understand commuter behaviour
Providing DSB with a deeper understanding of changes among commuters and insights on how to address the target group in a period of change.
Utilising AI and Anthropology to obtain a better understanding new market opportunities
By utilising AI-driven semantic analysis and our Mobile-Ethnography platform, we derived 250+ qualitative input from a UK-target group in record time and transformed the input into tangible insights and strategic recommendations.
Introducing AI-enhanced anthropology to audience building in European film
We have helped 20+ international film projects in the Netherlands, Norway, and Denmark.
The PUBLIKUM platform has been presented at international film festivals like Cannes, San Sebastian, Berlin, Copenhagen and Sitges.
Understanding and selling happiness across nine markets
Improving presence, conversions and sales through a deeper understanding of national differences in beauty and happiness.
Our services
AI-analysis
We apply our AI-driven semantic analysis to produce an overview of any given market, brand, subject, or target group. Through the analysis and comparison of vast amounts of social and media data, we visualise and explain relevant patterns and insights.
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Anthropological research
Our experienced anthropologists apply a series of different qualitative methods and techniques to obtain a deep understanding of human behaviour. We cover the spectrum from traditional observation, focus groups and interview techniques – to data-driven research design.
Mobile Ethnography
In settings where direct and frequent contact is complicated, or when there is a need for a more confidential or private space, we use our mobile ethnography platform to perform qualitative research or activate users in a design process.
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Behavioural data and journey mapping
We translate unstructured data, patterns, and relevant insights into tangible user journeys that help you map and understand human behaviour, barriers, and opportunities. Sometimes data comes from tracking the movement of thousands of mobile phones, other times from geodatabases, point of sale systemss, check- in registrations, etc.
Service and concept design
We design services and concepts that address real needs and pains, and we help you plan for development and implementation through design thinking principles.
Our software platforms
AI-powered semantic analysis
Providing an overview with our ThemeCrawler
In collaboration with techno-anthropologists from TANT-LAB at Aalborg University, we have designed and developed the ThemeCrawler, our innovative AI-software, that supports anthropologists and researchers in obtaining an overview of complex semantic data in any given market, setting, or situation. We analyse data from open digital sources across the globe, and the software provides our researchers with a faster overview and the best possible outset for deeper investigation.
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Mobile Ethnography Research Platform
A safe environment for understanding and sharing
Based on input from experienced researchers, we have designed and developed a secure mobile ethnography-platform, that utilises the mobile phones to build a confidential room for in- depth research, interviews, and creative assignments. The platform enables us to connect with a large group of people in a controlled and protected setting. The platform is developed according to European GDPR-rules and hosted within the EU with a strong focus on ethical handling of personal data.
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If you are curious about our unique approach to audience research and filmmaking, you are welcome to visit our latest news and cases and our PUBLIKUM-platform