widexlogo_2

Understanding the journey towards better hearing

Engaging family and friends in the effort to help hearing impaired around the world

Hearing Specialist with a global presence

Engaging family and friends in the effort to help hearing impaired around the world

Hearing Specialist with a global presence

Engaging family and friends in the effort to help hearing impaired around the world

Hearing Specialist with a global presence

Engaging family and friends in the effort to help hearing impaired around the world

Understanding the journey towards better hearing

Engaging family and friends in the effort to help hearing impaired around the world

Challenge

The majority of the hearing aid industry is driven by keywords such as innovation and sound quality, making it difficult for manufacturers to differentiate themselves. How can Widex, a hearing aid manufacturer and a global brand, position and differentiate themselves in the global market and how can they create and establish a differentiated relationship with both the B2B and B2C segments in an industry where differentiation is difficult to achieve because of similar product portfolios and innovations amongst competitors? 

We helped Widex change how and with whom we talk about hearing loss

We’ve helped Widex change how and with whom we talk about hearing loss

We’ve helped Widex change how and with whom we talk about hearing loss

We’ve helped Widex change how and with whom we talk about hearing loss

Method

Using a broad scope of insights gathered from desk-research on technology and industry trends, benchmarking and interviews, we developed a series of strategical and tactical recommendations to how Widex can position themselves within the global market and how the brand can create intimate customer experiences which differentiate Widex from other hearing aid manufacturers. By understanding the unmet needs of both the B2C and B2B market, we have created recommendations on what matters for both B2C and B2B, enabling Widex to act upon these specific needs.

Interviews with leading specialists in the life of older adults have helped us map the entire social system around hearing-impaired people and their journeys towards getting a hearing aid. Based on this input – and combined with more than ten years of experience from working within the hearing industry – we’ve helped Widex change how and with whom we talk about hearing loss.

Implementation

Will & Agency developed a strategic platform for Widex that will support them in creating user-centric customer and product experiences and help them engage their target groups in a differentiating way. The recently implemented strategic platform will strengthen Widex position globally and it will open up new oppotunities within existing markets.

Since 2011, we have delivered a wide range of strategic deliverables to Widex regarding the brand, global positioning and intimate customer encounters in detail. In addition, we have delivered strategies and materials for product launches and helped to create Widex’ global retail brand, Bloom.

For more information, you are welcome to contact Niels Alberg

For more information, you are welcome to contact
Niels Alberg

For more information, you are welcome to contact
Niels Alberg

Reach out
Reach out
willandagency_logo_b3b3b3_final