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Allergy solutions for life

Designing a value proposition to support global change in the allergy industry

Allergy solutions for life

Designing a value proposition to support global change in the allergy industry

Allergy solutions for life

Designing a value proposition to support global change in the allergy industry

Allergy solutions for life

Designing a value proposition to support global change in the allergy industry

Allergy solutions for life

Designing a value proposition to support global change in the allergy industry

Challenge

ALK is implementing an aggressive growth strategy that will affect their global presence. Already an industry leader in allergy immunotherapy, ALK is in the process of transforming into a broader-based allergy company, resulting in an expansion of the product and service portfolio. To ensure both an internal and external focus, ALK needed to develop a clear and distinct value proposition that would support the transformation.

Focus groups was crucial in developing a value proposition that will push ALK forward

Focus groups helped us develop a value proposition that will drive ALK forward

Focus groups helped us develop a value proposition that will drive ALK forward

Focus groups was crucial in developing a value proposition that will push ALK forward

Method

Based on existing market analysis, Will & Agency designed a collaborative process consisting of a series of management workshops, interviews with experts and employees, and focus groups with customers. The input from management in charge of the transformation and the response from focus groups helped us develop a value proposition that will drive ALK forward.

Implementation

The value proposition is being implemented internally and externally and will help ALK to present and fulfill their overall vision and business strategy on a global scale. 

For more information, you are welcome to contact Niels Alberg

For more information, you are welcome to contact
Niels Alberg

For more information, you are welcome to contact
Niels Alberg

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